Target Joins the Online Popularity Contest

Even the biggest retailers have to understand the value of what web redesign and social network interaction can do for their bottom line.  In hopes of gaining popularity online, Target Corporation is launching its newly designed website this week. The redesigned website is “only the first step towards creating a more robust multichannel experience,” explained Kathryn Tesija, Target’s executive vice president for merchandising.

Online Target shoppers can expect their new site to be more user-friendly. In addition to being more visually appealing, it will feature expert user reviews and an improved checkout process. Facebook, Twitter and YouTube will be major contributors to the multichannel experience Target is hoping to create for its fans. Users will also be able to post their own photos and videos.

Thomas Lee of the Star Tribune said, “The overhaul, more than two years in the making, is a crucial piece of the Minneapolis-based retailer’s strategy to drive more sales from digital platforms like mobile phones and tablets as it seeks to gain ground on top online retailer Amazon.com.”

Kudos, Target, for recognizing the importance of using social media to reach your vast audience.  We are looking forward to playing around on the new Target.com.

What do you look for in your online retailer?

Published on: August 24, 2011