Southdale ObGyn: Marketing That Brings Results
Although Southdale ObGyn has a fifty-year history in women’s health, patient referrals were on a decline — and they knew something had to be done. They turned to CEL Marketing | PR | Design in 2015 and have relied on our integrated marketing communications approach ever since. Quarterly check-ins and measurement demonstrate an ROI beyond expectations.
Brand Refresh
With successful marketing, Southdale ObGyn needed a brand that would grow with them. A simple expansion of their brand colors and a more modern approach to their ads went a long way. We created custom graphics, showcased their providers and patients in photography, and humanized the practice in a way that is uniquely Southdale ObGyn.
"“CEL has taken care of all of our marketing needs and more since 2015. They keep us current and relevant to our patients and help us attract new patients. They save us time and energy with our marketing and public relations and track results to measure our return on investment.”
– ANNETTE STEFFENS, PROJECT MANAGER
Integrated Marketing
Southdale ObGyn came to CEL to devise a marketing plan for their new Certified Nurse Midwife services focusing on a holistic approach to prenatal care, labor and delivery — a true differentiator in the marketplace. CEL created the “Expecting Options” campaign with integrated content marketing, earned media, paid digital, video, web, email and social campaigns, complete with a promotional calendar.
The results of the Expecting Options integrated marketing campaign were beyond everyone’s expectations — filling up the appointment book for their first midwife so quickly, they had to hire a second midwife that same year, and a third the following year, to handle the massive surge in new patients.
