CREATIVE EFFECTIVE and LASTING

School Communications

principal at princeton elementary celebrating with student on playground

BRANDING & DESIGN

Build a Magnetic Brand

Our community-engaged branding process MissionIgnition™ goes beyond a logo. Redefine your communications with expert brand messaging, graphic design and a visual identity toolkit.

GET DESIGNING
richfield public schools graduate
salina greatness grows here nspra gold medallion award winner

ENROLLMENT MARKETING

Integrate Strategies to Drive Results

Our award-winning campaigns get results and grow enrollment. We function as your in-house marketing partner, helping you strategically plan, implement and drive results. Working with small and large school systems, we have successfully launched new program campaigns, attracted enrollment, and positively impacted attitudes and behavior in creative, effective and lasting ways.

INTEGRATE MY MARKETING

SCHOOL WEBSITES

A BIG Project, Expertly Managed

Make your website the primary source of information for all stakeholders. Reduce calls, complaints and rumors with a site designed for the user experience. Our clients trust our award-winning web services team. Following our Life Cycle of a Website™ Process,  meet your goals, manage your project and launch on time.

JUMP START YOUR WEBSITE
sdcoe website
Superintendent Nate Rudolph out in the community

Photo credit: JoJo’s Photos & Studio

VISION IN FOCUS

Proven, Proactive Communications

As a school leader, you have a vision. You are committed to engaging your team and community effectively, building trust and credibility, and enhancing the culture. You need planful communication to achieve your goals. We can help. Vision in focus gives you a strategic communications partner to meet your district and community needs.

COMMUNICATE WITH FOCUS

TOASTS

What Others Have to Say

john casper

John Casper

Communications Coordinator, Winona Area Schools, Minnesota

“Wow! What an incredible webinar experience! Having attended numerous sessions in various formats over the years, I must say, today's webinar truly stood out. The insights shared were not only enlightening but also remarkably empowering. Each session left me feeling inspired, equipped with fresh knowledge, and ready to take on new challenges. Thank you for such an enriching experience!”
brett wedlund ed.d.

Brett Wedlund, Ed.D.

Executive Director, Nova Classical Academy, Minnesota

“Choosing CEL for communication support has proven to be an outstanding choice for our small public charter school. Their attentive listening enabled them to craft a tailored plan that leveraged our limited resources and precisely met our needs. From evaluating the effectiveness of our existing communications to developing our capacity and strategy for sharing our vision, their dedication and expertise were evident throughout, culminating in impactful and engaging communications that resonate with our community.”
christy mcgee apr

Christy McGee, APR

Director of Communications, Fountain - Fort Carson School District 8, Colorado

“Working with the CEL team feels like you are simply adding capability and bandwidth in-house! They work hard to understand your needs, goals, demographics, and desired outcomes. They are a true partner in every sense of the word. Everyone on the team, from account management to design to copywriting truly gets me and my district and they produce high-quality, award-winning work that showcases that. CEL makes work effortless and fun!”
julie nielson

Julie Nielson

Superintendent, South Washington County Schools, Minnesota

“We love our brand. Your branding work with us and the process for gathering information made sense. People across the board felt heard – from staff to students to board members. Your team did an excellent job with us.”
music watson apr

Music Watson, APR

Chief of Staff, San Diego County Office of Education, California

“The CEL team was instrumental in the launch of our new website. They helped with the hands-on work of adding and moving content, but more importantly, they were trusted partners in developing an overall strategy for maximizing the site. As a result, our website traffic and time on page have gone up. We’ve made the site more attractive and accessible to our entire community.”
kimberly eloe

Kimberly Eloe

Executive Director of Communications, Jeffco Public Schools, Colorado

“I am so grateful to the CEL team for the excellent support! The quality of the work and professionalism of the CEL team is truly unmatched by any other consulting group I have worked with and your support was been instrumental as I rebuilt our in-house communications team.   I look forward to working together again in the future and will highly recommend your team to anyone looking for support with digital strategies."

AWARDS

Celebrating Success

2023 NSPRA Gold Medallion Award

Celebrating two 2023 Gold Medallion Awards in partnership with:
1. Osseo Area Schools: Building a Better Future (Phase I Referendum Campaign)
2. Salina Public Schools: Greatness Grows Here (Enrollment Marketing Campaign)

calspra website award
nspra golden achievement award marketing
nspra publications & digital media excellence award
northern lights awards
nspra golden achievement award branding

OUR BLOG

Sharing creative ideas and practical insights

Need some inspiration? Peruse our Insights blog.

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Accessibility

How to Make Your Social Media Accessible
School Communications

Boost Kindergarten Enrollment
Public Relations

Slang is Low-Key Everywhere: What You Need to Know
School Communications

Your Back-to-School After Action Report

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We’re Here to Help

For more than 35 years, CEL’s clients have trusted us as their communications partner — helping them strategically plan, implement, and ultimately grow using effective marketing and public relations tactics. No matter what your goal is, we help make it happen when we sign on with you. Telling your story and getting your message to your marketplace in a Creative, Effective, and Lasting way is our business – with a return on your investment.