Building Data-Driven Communications Plan
Thank you for joining us on Friday, April 23 for School PR Day 2021! We hope you enjoyed our presentation. Our speakers Janet Swiecichowski, APR and Chelsea Janke are available to answer questions that we were not able to get to. Feel free to contact either of them.
Did you miss our session? Take a look! (Note: You will need a login so if you are not registered go to https://www.schoolprday.com/register to get your access code.)
Resources
- NSPRA Sample Outline for Strategic Communication Action Plan (document)
- Communications Plan Template (google doc)
- Good School Communications Creates Champions (blog)
- Strategic Storytelling for Schools: Starts with Message Pillars (blog)
- The Pandemic’s Last Impact on School Web Design: How to Prepare for the New Normal (blog)
- Things We Can Control (blog with graphic download)
School Districts Referenced in Presentation
- Gather student stories (Princeton Online MN)
- Humanize your brand (Richfield Public Schools)
- A personal story of beyond customer service (Hassan Elementary)
- Capture rate (District 196)
- Mobile-first design (Osseo Area Schools)
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