School Messaging that Engages, Endears and Endures

Increased competition for student enrollment and retention makes clear and effective communication more important than ever. Your multigenerational stakeholders are bombarded with communication on multiple levels at work, home and in their communities, so how are you going to stand out? Simplify your message and live your brand promise. It’s worth the investment!

The Benefits:

• Helps pass referendums
• Makes communication easier and more cost effective
• Supports increased enrollment and student retention
• Enhances perception of real value
• Builds school and community pride
• Saves time and reduces frustration

Here’s one way to look at the return on investment for consistency in brand and messaging: Based on the per pupil state funding formula, every student who is either retained or new equates to a minimum of $6,000 of annual revenue. That’s $78,000 over the course of a 13-year school career. So, if you invest in good communication that helps keep or brings in just 10 new students, that’s $60,000 in annual revenue retained and $780,000 over 13 years. 20 new students would retain or add $120,000 per year and $1,560,000 over 13 years.

District and School Administration

• Helps pass referendums
• Makes communication easier
• Creates standards to work and live by
• Helps increase enrollment and student retention
• Enhances perception and value

Parents, Students and Community

• Builds school and community price
• Reinforces value
• Increases communication cost effectively
• Easier access to school information
• Saves time and reduces frustration

Published on: November 15, 2016