It’s a new year, and you’ve got a fresh slate—2025 is here, and it’s time to take stock of your school communications game plan. You’re the multitasking, message-crafting, community-connecting powerhouse, but even superheroes need a moment to reflect and recharge.
What worked last year? What didn’t? What’s that one skill or goal you keep saying, “I’ll get to it eventually?” Let’s make “eventually” happen this year. This guide is your chance to think big, focus your energy, and map out a plan to make 2025 your best year yet. Grab a pen or open a copy of our doc—we’re about to have some fun!
Take a moment to think back on the past year. Answer these prompts to capture your wins and lessons learned:
Step 2: Identify Your Strengths
Every communicator has unique superpowers. Use these questions to uncover yours:
Step 3: Pinpoint Areas of Growth
Growth is part of the journey! Improving in an area doesn’t mean taking it all on yourself—delegating and dropping things that no longer serve you or your community is equally valid.
Step 4: Set Your 2025 Focus Areas
Based on your reflections, choose 2-3 focus areas for the year. Here’s a sample list to inspire you:
Step 5: Create an Action Plan
You’ve chosen your focus areas, but those are BIG categories. Let’s narrow it down. For each focus area, write down one specific, actionable step you can take. Here’s a few examples:
Once you’ve chosen your focus area, it’s time to make it happen. For each actionable step, decide in which quarter you’ll tackle it. Breaking things down into smaller goals makes it manageable and keeps your momentum going all year.
