Local Businessman Brings a Ray of Light to a Family in Need

As we wrap up our conversations about cause marketing this month, we would like to share one last example of what we’ve been talking about.

On Oct. 13, Randy Rosengren, owner of The Sunshine Factory Bar & Grill in Plymouth, Minn., will host a benefit in support of the son of his barber and friend Bob Nash, owner of The Barbers Inn in Wayzata, Minn. 

On June 29, 2014, Bob’s son Brian sustained a traumatic brain injury as the result of a fall to a cement floor that also included five facial fractures, a broken collarbone, broken ribs, and a fractured lower spine. Nash is the father of four, a self-employed carpenter, and has had no income since his accident, while facing the possibility of never being able to return to work.

When reality set in and bills began to pile up, Bob Nash turned to his friend Randy Rosengren for help for his son and Randy stepped in without hesitation.

The Sunshine Factory Bar & Grill will donate 50 percent of each dollar, all day on Monday, Oct. 13, to the Brian Nash Recovery Fund with the Greater Wayzata Community Foundation, a non-profit organization.

Chances are good that Randy will attract new customers to his restaurant that day, while earning the loyalty of new and current customers for his act of kindness and community service. This is sincere cause marketing.

Bob Nash says, “Thanks to Randy, my son and his family will get some desperately needed support in the aftermath of Brian’s life-changing accident.”

Published on: September 29, 2014