How To Get the Most Out of Your Company LinkedIn Page

Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. LinkedIn continues to develop its features and it is important for your company to keep up. One way to stay on top of things is to make sure your company page is in tip-top shape.

There are numerous ways to get interest and engagement on your company’s LinkedIn page, so we’ve compiled a few tips to help you get your company page headed in the right direction.

1)   Share exactly what services or goods your business provides, the clients that you serve and some examples of what you’ve already successfully done. This gives you the opportunity to showcase who you are and why the viewer should contact you.

2)   Create discussions. Doing so can expand your network and reach targeted customers in your field you may not have reached before. Know the top keywords or topics in your field and base the conversation around those particular items.

3)   Share interesting and engaging content. Post often and give your followers something to engage with. Use or create visuals, interesting stories and timely content within your field to keep your connections involved with your company.

4)   Have your employees on LinkedIn. The benefit to having as many employees as possible on LinkedIn is the additional opportunities to spread your content to connections you weren’t reaching before. Make sure your employees have your company name listed correctly on their profile to be sure it links back to your company page.

There are plenty of ways to get your content out on social media, but LinkedIn is becoming a key component for B2B marketing and engagement. What other ways do you utilize your company’s LinkedIn page?

Published on: September 9, 2013