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District 191

Under the leadership of Superintendent Joe Gothard, the Burnsville-Eagan-Savage District 191 School Board put forth a bold 2015-2020 Strategic Roadmap: Vision On91. Needing a new look to compliment the plan, the district communications team engaged CEL to update the brand identity and messaging as a natural progression of Vision One91.

CASE STUDY & SCOPE

Branding

Forward thinking and progressive in education and technology, District 191 wanted its visual identity to communicate energy, pride and unity within the schools and communities while advancing a bold vision for the future. Key messages needed to be memorable and repeatable in a voice that supports authentic, transparent and engaged social conversation. One91 is unique, and the “We are One91” graphics package helped carry that message and amplify pride in the community.

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