A Holistic Approach to Public Relations

The American Holistic Medical Association defines optimal health as their primary goal with “a conscious pursuit of the highest level of functioning and balance of the physical, environmental, mental, emotional, social and spiritual aspects of the human experience.”

The same is true for the health and well-being of your business. When you give potential clients a high-level business experience with your physical location, environmental culture, mental perception, emotional experience, and social interaction, you create the optimal customer experience that leads to a solid, loyal relationship.

Webster defines public relations as the business of generating goodwill toward an individual, cause, company, or product. At C.E.L., we do this by telling our client stories with a multi-platform approach to public relations; utilizing well-written content, graphic design, web applications, media relations, social engagement, community relations, and search engine optimization. When done right, the story and brand become infectious as it is shared by word of mouth and across traditional and digital platforms.

Cotter Schools, an international learning community in Winona, Minnesota, felt that they were not effectively capturing the essence of the “Cotter family” and the subsequent loyalty that emerges from their educational experience. So, they turned to C.E.L. to tell their story that began in 1911, and update their brand, messaging and marketing materials to better reflect their work in guiding students to reach their full potential in a nurturing environment.

Our holistic approach to this challenge has improved internal and external marketing and public relations, leading to consistency of brand and messaging. Leadership, staff, and students at Cotter Schools are now embracing their brand and their story, confidently telling it across multiple communication platforms. The holistic approach is resulting in optimal health for Cotter Schools.

Published on: October 7, 2014