Branding & Enrollment Marketing for Princeton Online MN
An Online High School within Princeton Public Schools
Princeton Public Schools (ISD 477) launched a full-time online high school two years before COVID-19. But in 2020, as interest in online learning soared and the competitive environment intensified, district leaders turned to CEL to rebrand the virtual school and website to create a more engaging platform for prospective students and their families. The site also includes login access to Skyward and Clever for current families.
Branding
At the heart of the new brand identity is a graphic element in the shape of a shield. The four parts represent the four Princeton Online MN core values — compassionate instructors, the challenge to think differently, a supportive online community and personalized academics.
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Website Design & Enrollment Marketing
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Once the website went live, geo-targeted paid social media advertising within Minnesota increased repetitions for ads in key markets. CEL also tested the effectiveness of Google Adwords, deciding ultimately that it was cost-prohibitive due to the high competition of keywords at that time. The upgraded website includes a new online course catalog, as well as student and staff stories that CEL curated, with short videos that could be used in paid advertising.
